
When I talk to our, admittedly often wonky, consulting clients about what they can do with their websites I often say that users want "solutions to their problems" and "answers to their questions". I'm a big fan of the question and answer as a knowledge nugget -- it usually represents a real issue (the question), valuable experience (the answers), is often interesting, is flexible and easy to repurpose, and people are generally willing to both ask and answer. But are questions more than handy knowledge management content, can they be community building too?
We're seeing questions and answers breaking out all over the web. At Forum One, we started experimenting with the idea of answers-for-hire years ago -- we nicknamed the never-launched question/answer marketplace "jbay" for the idea's originator Jason Lefkowitz. I still like the unmoderated question and answer board we run on the International AIDS Economics Network -- despite studied inattention, it keeps chugging along. And, of course, our newest hosted service Live! Interviews Online is based on a question and answer structure.
Now we are seeing a lot of action in the Q&A space (it is a "space" now, isn't it?) with Bono using Yahoo! Answers to generate over 29,000 responses, Microsoft launching its Live Q&A board, and even little guys releasing APIs to reuse Q&A content.
Sure they are useful and popular, but the question was "do they help build community?" I think the answer is "absolutely". Questions and answers are a great way to reveal personal information -- what you are thinking about, what you are worried about, what you are trying to do, what you know, whether you are helpful. Moreover, asking and answering is great social sharing -- lightweight, structured, "favors" that help to build goodwill and cement relationships.
Are you seeing interesting question/answer activities? Tag them "Q&A" and share them. Here's the current del.icio.us list.